Everyone knows that a resume needs to be accompanied by a cover letter during job hunting. It is, after all, the golden rule. But with the advent of technology and introduction of new forms of online applications, is a cover letter really important?
A recent survey targeted to close to 3000 respondents showed that a whopping 86% of them decided that a cover letter is “not very important”. So why are we still following the 14% of them?
The power of a cover letter
Many experts believe that submitting a cover letter with the resume is still necessary even in today’s context. This is because the cover letter still proves to be more functional than a resume in capturing the reader’s attention.
Consider this: The purpose of a cover letter is to get your resume read. The purpose of the resume then is to land you that interview. Ultimately, that interview will secure you the dream job. So the moral of the story is, you won’t get the job without first writing that cover letter.
Here are some reasons why the cover letter is so important.
Your resume cover letter is a sales letter. It sells your resume; therefore it sells you. It is the fundamental tool that acts as a bait to hook the reader, mainly your hiring manager. Most hiring managers tend to scan materials quickly, hence it is important that your cover letter is attached to the resume, because it lists down specific qualities that are made to stand out and grab the reader’s attention.
According to Pennell Locey, senior consultant for Keystone Associate, a career management consulting firm headquartered in Boston, many companies still prefer the cover letters to be submitted alongside the resume because it is valuable. In a cover letter, hiring managers are able to precisely match one’s qualifications to the job requirements and to the company to a degree “that’s difficult in a resume”.
Short and sweet but impactful
Using your cover letter to catch the attention of your hiring manager is more advantageous than using a resume because of its short, brief and succinct content.
Cover letters are more appealing to the eye precisely because it is not supposed to go beyond one page. Applicants usually list down few but powerful points where they feel their qualifications directly make them stand out from the crowd on the cover letter. This makes the cover letter a lot easier for an employer to read.
According to Tracy Cashman, partner and general manager of the information technology division of Winter, Wyman – one of the largest staffing firms in the Northeast, cover letters are also useful because it explains certain information not reflected on the resume, such as a gap in employment history or a position outside the applicant’s career track. This helps build some form of a connection and allows the hiring manager to understand you better because after all, you will be working with him or her for quite a while.
Start writing that cover letter
So now that we have established the fact that a resume might not be as appealing without a cover letter, it’s time to start thinking of a way to craft one. Many online websites and resume writing courses might help you produce a cover letter, but is it good enough? At Style Resumes, we provide the best cover letter services as we have been specializing in this industry for many years. Not only is it affordable, it also represents you, especially since we have the experience, knowledge and expertise in writing cover letters and resumes. So stop worrying about whether you will get that interview, start worrying about what to wear on the first day of your job instead!