Over the past decade, LinkedIn has become an essential personal branding and career management tool. The site has evolved from an online resume and networking site to a comprehensive personal branding resource. With the growing importance of LinkedIn, now is the right time to set up and update your LinkedIn profile. Read on of you need more reasons to polish your profile now!
It’s where professionals gather
LinkedIn claims to be the “World’s Largest Professional Network”, and they are right. Currently, they have more than 225 million members. Even though the average LinkedIn user is in their mid-40s, younger professionals and college students should use it for their advantage too. You are who your friends are, so make friends with professionals to be a professional!
It shows up on Google’s first page
When you have a LinkedIn profile, it will likely show up on the first page when someone Googles your name. So, instead of letting people check your “unclean” Facebook profile and read your random rants on Twitter, let them grasp your personal brand image from your LinkedIn profile. LinkedIn gives you an opportunity to control what they discover about your strengths and, more important, about your brand.
It helps you manage your professional network
LinkedIn is a great way to organize and manage professional relationships. Contacts you make during the job hunt and throughout your career may not necessarily make sense as Facebook friend. LinkedIn offers a platform for maintaining your professional network while keeping it separate from your personal life. Even better, with the use of tags, you can arrange you contacts into groups that make sense to you. Thus, LinkedIn becomes your perpetual contacts database – while allowing you to share information with various subsets of your contacts.
It’s where recruiters hunt
According to the latest research, 96% of recruiters use LinkedIn to source candidates for open positions. Of course you must be there! If you want to be discovered, pay attention to the keywords you use in your profile. Be sure to have the right keywords peppered throughout the summary, specialties, skills, and recommendations sections of your LinkedIn profile.
Polish your LinkedIn profile now
Now that you’re aware of the importance of keeping an active LinkedIn profile, it’s time to maximize it. Research for the right keywords, write compelling descriptions, make sure everything is consistent with the personal branding you are trying to build.
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