LinkedIn is a great tool to find jobs, stay updated with industry goings on, network with professionals from relevant areas and generally stay within the radar of potential employers.
However, crafting a LinkedIn profile that does all this is not an easy task. Here are 10 tips to help you get it right:
- Include a profile picture – It may sound shallow, but having a profile picture is imperative. When a recruiter sees a blank space where the profile image should be, it evokes a sense of mistrust right from the get-go. Also, it is important to make sure that the picture is suitable for a professional website. It doesn’t have to be shot in a studio, but should make you look professional yet approachable — somebody a recruiter might want to hire. Also make sure it’s a good quality image, not pixelated, blurred or too dark/light.
- Summary – Recruiters or employers can have as many as hundreds of resumes and LinkedIn profiles to run through to find a suitable candidate for the job. Thus, chances are, they won’t spend too much time reading your entire profile. You must make the self-sale in the summary section. Ensure that the summary is impactful and describes sufficiently, in the limited space, who you are and what you can offer.
- Settings – Change your settings while updating your profile or making any job search-related posts; the last thing you need is your current employer getting wind of it. Likewise, when making a new profile, turn off the updates; otherwise, LinkedIn will blast feed every little change you save, every time, to all your contacts, and this can be very annoying.
- Headings and sub-heads – It is important to break up the text into short, descriptive headings and then describe the details under appropriate sub-heads. Large chunks of text can be boring and the recruiter might lose interest. Precise headings allow the recruiter to know what you are going to be talking about next.
- Formatted, uniform look – Use bullets and pointers instead of long paragraphs to make your point. This makes it less tedious for a time-pressed recruiter to go through your profile, winning you brownie points
- Lying – Do not lie in your profile. Industry folk tend to know each other on LinkedIn. So the next time you go for an interview based on false claims, not only will the employer realize that you have fibbed on your profile, he could also spread the word around, ruining any other chances you might have of getting calls from other places.
- Update your profile – Remember to update your profile from time to time. The last thing a recruiter wants is to call you as a potential candidate based on the details you have revealed on your profile, only to realize that it hasn’t been updated and you do not meet his requirements. If you were a job seeker three years ago, make sure you change that after you get a job, otherwise you will keep getting jobs suitable for freshers, without understanding why that is the case. Likewise, if you are looking for a job but your profile says you already have a job, it could mean you aren’t getting calls you otherwise might have received, so change that.
- Endorsements – Make sure you put up skills which you truly have. Being endorsed for the wrong skill-sets for the right job will not win you any brownie points. It doesn’t matter if you have 50 endorsements for a skill-set if it isn’t relevant to you. Instead, take time to think about which are the skills you want to be known for and list only those.
- Words not to use – While it is important to remember that you must use words that are likely to optimize your profile and put you at the top of search results, going for the overkill or using words that have been done to death is not effective, either. As of 2012, words like ‘creative, organizational, effective, motivated, extensive experience, track record, innovative and responsible are considered taboo for using on your LinkedIn profile.
- Connections and groups – This may seem innocuous, but be mindful of the people and groups that you have listed on your profile. If a potential employer sees your connections and groups scattered across completely unrelated industries, it will fail to impress him, the idea being that you aren’t focused enough. So, make sure to avoid having unrelated people and groups.
Let us help you
With these 10 tips, you can’t go wrong with your LinkedIn profile. But if you still think you can’t manage on your own worry not. Style Resumes will be happy to help you on your path to success. Simply contact Style Resumes and a useful, impressive LinkedIn profile can be yours.