Interviews are often stressful and standing out in this tough economy is more difficult due to a higher volume of applicants. Apart from ensuring you have a well written resume that stands out, you will also increase your chance of getting hired if you spend time researching the employer prior to your meeting.
It’s important an employer sees that you understand what the company does, their future direction, who the major players are in the industry and how you as an individual can add value. If you want to have the best chance possible of landing your dream job, read on for tips to researching a company before your interview.
One of the great (and often under utilised) tools for this sort of assignment is Google News. A quick search of the company name on Google News will reveal a whole host of information regarding what the company has been up to that’s news worthy. One of the benefits of using this tool is that the information is listed with the most recent information first.
Peruse posts on the company’s social media pages such as LinkedIn and you’re sure to come across a wealth of information to impress during your interview. LinkedIn is a great way to find out more about the leadership of the employers, staff you’ll be interviewed by and those you’ll likely be working with. You can also read articles, recommendations, management style and beliefs of the company’s values.
Sites like Twitter and Facebook are also a great resource for learning of any opportunities, threats or sore points for the business. If you notice that a lot of customers or followers are talking about a product or service they’d love to see introduced, or alternatively an issue that requires solving, these are perfect topic points to bring up in an interview. Employers love to hire problem solvers, so by identifying issues that you can help solve, you will immediately demonstrate your ability to fulfill a business’ needs.
Social media pages are a great place to do some general business and industry research. Learn about the current issues or new developments from the people in the know and you’ll help yourself stand out in your next interview.
Use Your Networks
A great way to gain greater insight into a potential employer is to use your own professional networks for information. Apart from the knowledge direct contacts can supply, don’t be scared of asking second or third-tier connections (friends of friends) for more information.
The Company Website
Don’t restrict your search to Home and About Us pages, spend some time reading through their Press or Media pages as well, press releases in particular can be a goldmine of information. You might be able to find out the latest product just launched, the growth over the current year, new company acquisitions, any new hires you might potentially be working with, and more.
Ask relevant questions that show your in-depth understanding of the business. If you notice that the company is making cut backs, for instance, you can showcase your ability to meet their needs by giving examples of how you could save money or new technology you could implement to save time, and therefore money.
Before worrying about the interview, first you have to think how you could get the interview! One of the best ways to get a lot of interview calls from the right company is to submit an excellent resume, tailored to the position you are applying for. For fresh graduates, sometimes crafting a resume might be even harder than mastering the art of interview, so why not leave it in the hands of professionals?
A creative resume could also help you during the interview. When you submit a creative resume, you have stolen the interviewer’s attention from the beginning. Then, the interviewer will be much more enthusiastic about your prospects at the company when he/she is interviewing you.