LinkedIn is a professional networking site used by over 225 million members from across 200 countries and territories. Launched in 2003, the site has helped countless people find their dream job. LinkedIn is also a great way to stay updated with industry goings on, network with professionals from relevant areas and generally stay within the radar of potential employers.
However, creating a LinkedIn profile that does all this is not an easy task. Here are the top 5 tips to help you get it right:
1.Include a profile picture
It may sound shallow, but having a profile picture is imperative. When a recruiter sees a blank space where the profile image should be, it evokes a sense of mistrust right from the get-go. Also, it is important to make sure that the picture is suitable for a professional website. It doesn’t have to be shot in a studio, but should make you look professional yet approachable — somebody a recruiter might want to hire. Make sure it’s a good quality image — not pixelated, blurred, or too dark/light.
Recruiters or employers can have as many as hundreds of resumes and LinkedIn profiles to run through to find a suitable candidate for the job. Thus, chances are, they won’t spend too much time reading your entire profile. You must make the self-sale in the summary section. Ensure that the summary is impactful and describes sufficiently, in the limited space, who you are and what you can offer.
Make sure you put up skills which you truly have. Being endorsed for the wrong skill-sets for the right job will not win you any brownie points. It doesn’t matter if you have 50 endorsements for a skill-set if it isn’t relevant to you. Instead, take time to think about which are the skills you want to be known for and list only those.
4.Words not to use
While it is important to remember that you must use words that are likely to optimize your profile and put you at the top of search results, going for the overkill or using words that have been done to death is not effective, either. As of 2012, words like ‘creative, organizational, effective, motivated, extensive experience, track record, innovative and responsible are considered taboo for using on your LinkedIn profile.
This may seem innocuous, but be mindful of the people and groups that you have listed on your profile. If a potential employer sees your connections and groups scattered across completely unrelated industries, it will fail to impress him, the idea being that you aren’t focused enough. So, make sure to avoid having unrelated people and groups.
With these top 5 tips, you will have the perfect LinkedIn profile. But if you still think you can’t manage on your own, worry not. Style Resumes will be happy to help you on your path to success. Simply hand over your details and an impressive LinkedIn profile will be yours!
– Rashida S. Arsiwala
– Style Resumes