The LinkedIn Profile Headline Is Your Digital Salutation
To make it easy for searchers to pick you out from the pack, we recommend writing a profile headline that’s instantly recognizable.
Example if you are a marketer, you can use headlines like ‘Marrying the practice of digital strategy with marketing creative’
Just how important is it to distinguish yourself? The LinkedIn community is strong at over 546 million users. By making incremental updates to your profile, you can greatly increase your visibility on LinkedIn, and there’s no better place to start than with your headline.
Shoot for a headline that sums up your specialty or approach succinctly and supports the professional brand you’re cultivating. Take time to review and update your profile regularly, because the search for people like you is a never-ending one. A complete, up-to-date, engaging profile tells the professional world you’re open for business. Use the examples below as inspiration for spiffing up your own LinkedIn profile.
Craft A LinkedIn Profile Summary That Supports Your Objectives
If the headline is your salutation, then the summary is your media-enhanced elevator pitch.
What do you really want readers to know about you, if they read nothing more? Professionally speaking, what’s your purpose? Think along these lines when you craft your profile summary.
Your commitment to incremental improvement and professional growth is as impressive as it is inspiring, so don’t hesitate to let others know about it. Your profile summary could be a perfect spot to convey your career goals. You can highlight your skills as well as developing aspirations to leave a reader feeling good about your interest in self-improvement and growth.
When writing your summary, try to strike a conversational tone that invites the reader in. Because you want to get this just right, consider drafting two options you’re happy with, then ask a trusted peer or mentor for their feedback.
Create A Seamless Discovery Experience for the Person Viewing Your Profile
Linkedin makes it easy to show professional proof benefitting your personal brand right from your profile. Rich media including presentations you’ve authored, videos you’ve helped create, web pages you’ve written, campaigns you’ve designed and more can be added to your profile summary, as well as within each section of your work history.
When adding rich media or links to your profile, take a moment to include a title and description to help set the stage for the viewer.